Let’s Talk Magazines- Part II (Chapter’s Adventure, Segment A)

Following class today, I took a detour with some classmates to peruse the magazine shelves of the local Chapter’s.

As you can see from the photo on the right, music magazine covers are… diverse. Some are loud and obnoxious. Some are simple and plain (Penguin Eggs). Some are elegant and space like (Alarm). Some are beautifully styled (I think it was Blues?). And many are expensive ($30 dollars for a magazine?).

The majority focused on the music genre, with stories covering events, artists, and bands.

Penguin Eggs. A good band, but that interior layout… too much text. Too little imagery.

Penguin Eggs. A good band, but that interior layout… too much text. Too little imagery.

Penguin Eggs Analysis (http://www.penguineggs.ab.ca)

Featuring an excellent band (Click Here To Listen) on its cover, Penguin Eggs is a quarterly folk/indie magazine. Sold for 5.99 at Chapter’s, the magazine was first established in 2001. Supported by ads, ad submission dates are Feb 7, May 7, August 7 and November 7, respectively. Although no media kit is available for analysis, guessing from the line up of artists, I would estimate that the age range stems from 18-35.

The magazine has an app, subscription-based readership, and is distributed in “any location with magazines.”

I feel that, although I’m positively inclined towards the feature band, there is a real disconnect between the strong, Impact-like font of the header and the indie-folk target. The eggplant colour with the white drop shadow isn’t very helpful either, as the photo is already neutral and could use a different colour palette (e.g. taken from the photo and brightened?).

Inside Penguin Eggs

Inside Penguin Eggs

The interior of Penguin Eggs was a little disappointing. Each page was a 3 column by 4 row set up, and was extremely text heavy, with only 1/4 of the page given towards imagery. And this, along with the Impact font, was typical of nearly every page without advertising. A little disappointing for such a folksy genre, which could benefit from more free flowing, artistic vision.

That’s all for tonight; I’ll post part 3 later, as I have a dawn-til-dusk day race against time tomorrow.



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